Thursday, August 7, 2008


Lovely spread and interviews with 8 of the country's best builders, including Portland's own Ira Ryan and Tony Pereira.

I'm pretty whatever about Rapha. I dig their style, but it's pretty much good branding of the same Chinese shit that everyone else sells, just better looking and 3 times more expensive. They do seem to have a handle on creating a complete brand, and their influence, for such a new company, has been felt worldwide. Or at least anywhere that there are skinny men on nice bikes trying to capture something that just going out and riding seems to miss.

Check it.

1 comment:

oldschooly said...

Thanks for bringing this to my attention. I especially enjoyed the workshop photos. Awesome!